Growth support built around
your stage and your team
Everything I do is aimed at one outcome: profitable, repeatable growth for your direct-to-consumer (DTC) brand. Here's how I get there.
Paid social and Meta
Most Meta accounts don't have a spend problem. They have a structure problem. I rebuild accounts so the algorithm has what it needs and budget flows to what's working.
- Account architecture and campaign structure
- Budget strategy and scaling plans
- Audience, placement and optimisation settings
- Tracking and measurement checks
- Weekly performance reviews against cost per acquisition (CPA) and revenue targets
Creative strategy
Creative is the biggest lever you have on Meta. I put a system around it so you know what to make, why, and what to do with the results.
- Creative testing frameworks and naming conventions
- Weekly ad briefs for your designers, editors or creators
- Competitor and category research
- Hook, angle and format analysis
- Ad copy that matches each concept
Full-funnel growth
New customers are only half the story. I connect acquisition with the rest of the funnel so lifetime value grows alongside volume.
- Email and SMS flows, including Klaviyo
- Retention and repeat purchase strategy
- Affiliate programmes
- Landing page and conversion input
- Agency and freelancer oversight
Pick the level of support that fits
Every engagement starts with a free call. Pricing is tailored to your brand once I understand what you need.
Account audit
Start with a free short audit: grant view-only access to your Meta ad account, Google Analytics and Shopify, and I'll score each area. Unlock the full deck, with prioritised recommendations, for £750, credited against your first month if we work together.
See what's included →Monthly retainer
From £2,500 a month
Ongoing Meta management and creative strategy. I run the account, brief the creative and report weekly against your targets.
Discuss a retainer →Fractional Head of Growth
Senior growth leadership without a full time hire. Strategy, team and agency oversight, and a seat at the table for the big decisions.
Explore fractional support →What the audit includes
Before changing anything, I find out what your data is actually telling you. Results within 7 working days.
Free audit
- Scores for structure, creative, account health and overall performance
- Your top 3 issues
Full audit, £750
Credited against your first month
- The complete audit deck
- Prioritised fixes with uplift estimates
- A walkthrough call
View-only access is all I need. You stay the owner and can remove it any time.
How access works
- Meta: partner access through Meta Business Manager, with view-only permissions.
- Google Analytics: Viewer access to your property.
- Shopify: a staff account limited to reports and analytics.
Honest about fit
I do my best work with DTC brands doing £1M to £20M. I'm probably not the right fit for:
- Pre-revenue brands
- Brands spending under £10k a month on ads
- Brands looking for the cheapest option
Ready to find your next lever?
Book a free 30 minute call. We'll look at where your growth is stuck and whether I'm the right fit to help.