Free Meta ads audit for DTC brands
Find out what's holding your Facebook and Instagram ads back before you spend another pound. I score your Meta ads account on structure, creative, account health and overall performance, and show you the top 3 issues to fix first. Results within 7 working days.
Built for DTC brands doing £1M to £20M. View-only access, and you stay the owner of every account.
Four scores, backed by your data
I review your Meta ads account alongside Google Analytics and Shopify, so the audit is based on what your revenue shows, not only what Ads Manager reports.
Structure
How your campaigns, ad sets and budgets are set up, and whether the algorithm gets clean enough signals to optimise. A fragmented structure is one of the most common reasons CPAs creep up every time you try to scale.
Creative
How much real variety you're running, how you test, which hooks, angles and formats are working, and where fatigue is setting in. On Meta, your creative does most of the targeting.
Account health
Tracking and measurement, optimisation settings, audiences and placements: the basics that quietly decide whether everything else can work.
Overall performance
Your Meta results checked against Google Analytics and Shopify, judged on new customer CPA, MER and contribution margin rather than platform ROAS.
It's Q4. Want the version built for Black Friday?
See the BFCM Readiness Audit →What you get
Start with the free audit. If you want the detail, unlock the full deck.
Free audit
- Scores for structure, creative, account health and overall performance
- Your top 3 issues
Full audit, £750
Credited against your first month
- The complete audit deck
- Prioritised fixes with uplift estimates
- A walkthrough call
View-only access is all I need. You stay the owner and can remove it any time.
How access works
- Meta: partner access through Meta Business Manager, with view-only permissions.
- Google Analytics: Viewer access to your property.
- Shopify: a staff account limited to reports and analytics.
From request to results in four steps
Ask for the audit
Tell me a little about your brand using the enquiry form.
Grant view-only access
I'll reply with how to give view-only access to Meta, Google Analytics and Shopify.
I review your data
I go through your account and check it against what your revenue actually shows.
You get your scores
Your four scores and top 3 issues, within 7 working days. Unlock the full deck if you want the detail.
Is the free audit really free?
Yes. You get scores for structure, creative, account health and overall performance, plus your top 3 issues, so you can see what I'd fix before committing to anything.
What access do you need, and is it safe?
View-only access is all I need: partner access through Meta Business Manager with view-only permissions, Viewer access in Google Analytics, and a Shopify staff account limited to reports and analytics. You stay the owner of every account and can remove my access any time.
What's in the full audit?
The complete audit deck, prioritised fixes with uplift estimates, and a walkthrough call, for £750. If we go on to work together, the £750 is credited against your first month.
How much ad spend do I need?
Most brands I work with spend at least £10k a month on Meta. Below that, there usually isn't enough data to test creative properly, so the free audit is the best place to start.
What happens after the audit?
If you'd like help fixing what it finds, we can talk about a monthly retainer, where I run the account, brief the creative and report weekly against your targets. If you need someone owning growth across every channel, there's fractional Head of Growth support.
Find out what's holding your account back
Get your free Meta ads audit, with results within 7 working days.
Want to read first? Here's why more ads won't fix a creative problem.