A senior Head of Growth,
without the full time hire
For DTC brands doing £1M to £20M that need someone senior owning growth day to day. As your fractional Head of Growth, I set the strategy, hold your team and agencies to the same targets, and take a seat at the table for the big decisions.
When a fractional Head of Growth makes sense
Growth owned by one senior person
Strategy and targets
One growth plan across every channel, with targets set on new customer CPA, MER and contribution margin, not platform ROAS.
Team and agency oversight
I brief and manage your agencies, freelancers and in-house team, and hold everyone to the same numbers.
Hands on with Meta
Meta ads and creative strategy are my specialism, so where it helps I can run them directly rather than only oversee them.
The full funnel
Email and SMS flows including Klaviyo, retention and repeat purchase, affiliates and landing pages, joined up with your acquisition.
Senior experience, sized to your stage
A full time hire
A senior salary, a long hiring process and a big commitment before you know whether it's working.
An agency on its own
Good at running a channel, but measured on that channel rather than on your whole P&L.
A fractional Head of Growth
Senior experience for part of the week, accountable for the whole picture, and flexible as you grow.
I've done the job in-house
As Head of Growth at a UK DTC brand, I was the one accountable for the revenue, managing agencies and answering to the numbers every week. Agency side, I worked across more than 200 consumer brands.
- 12+ years in direct-to-consumer (DTC) growth
- Helped scale a brand from £1M to over £100M
- 200+ consumer brands worked with, in-house and agency side
- Every decision backed by your data, not opinion
- Focused on brands between £1M and £20M
From first call to owning the numbers
Free call
30 minutes on where your growth is stuck and whether I'm the right fit.
Scope and targets
We agree what I own, who I work with and the numbers we're both judged on.
Weekly rhythm
A weekly report against your targets, a monthly strategy call and a direct line to me.
How is this different from a monthly retainer?
A retainer is focused on running your Meta ads and creative strategy. As your fractional Head of Growth, I own growth across every channel: the strategy, the team and agencies, and the big decisions.
Can you work alongside my existing agency?
Yes. I can sit above your agency as a fractional Head of Growth, setting the strategy and holding everyone to the same targets.
How much does it cost?
Pricing is tailored to your brand once I understand what you need. Every engagement starts with a free call.
Who is it for?
DTC brands doing £1M to £20M that want senior growth expertise without a full time hire. It's probably not the right fit for pre-revenue brands or brands spending under £10k a month on ads.
Need someone senior owning growth?
Book a free 30 minute call. We'll look at where your growth is stuck and whether fractional support is the right fit.
I keep my client list small, so every brand gets my full attention.