Hi, I'm Tom.
I've spent over 12 years helping consumer brands grow, across paid acquisition, retention, creative strategy, affiliate programmes and full-funnel growth.
I've worked in-house and agency side with more than 200 consumer brands, and helped scale businesses from £1M to over £100M in revenue. Most recently I was Head of Growth at a UK direct-to-consumer (DTC) brand, before going independent to set up The Growth Lever.
My focus is the paid social and creative flywheel: getting Meta account structure right, then building a creative testing system that keeps finding new winners. When those two things work together, growth stops being guesswork.
I work with DTC brands doing £1M to £20M that are ready for senior growth expertise but don't need, or aren't ready for, a full time hire. I'm based in Tynemouth and work with brands across the UK.
Three principles behind everything
Data over guesswork
Every change starts with what your data shows, not opinion. Then it becomes structure and process your team can keep running, so the gains last.
Creative is the lever
On Meta, creative does most of the targeting. A steady pipeline of tested ideas beats any single clever setting.
Profit, not vanity
Every decision ties back to CPA, contribution and revenue, reported clearly and honestly every week.
Ready to find your next lever?
Book a free 30 minute call. We'll look at where your growth is stuck and whether I'm the right fit to help.