Blog
Notes from the ad account
What I'm seeing across DTC brands on Meta, creative and growth. Practical, honest and written for founders and marketers doing the work.
LatestPaid Social
Black Friday is won in October
Every year I see the same four BFCM mistakes. None of them are budget problems. They are timing problems, and there is still time to fix them.
Read the post →Creative
More ads won't fix your creative problem
The simple sum I use to plan creative volume, where it falls down, and why angles beat volume on Meta.
AI and Ops
Why I don't have an AI stack
Why I'd rather build around my process than buy a stack, and the simplest way to start if you're not sure where to begin.
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