/* The Growth Lever: shared styles */
:root {
  --black: #000000;
  --ink: #0b0b0b;
  --panel: #131313;
  --panel-2: #1a1a1a;
  --line: #262626;
  --white: #ffffff;
  --text: #f2f2f2;
  --muted: #a3a3a3;
  --lime: #cef52b;
  --lime-dark: #b6db16;
  --serif: "Merriweather", Georgia, "Times New Roman", serif;
  --sans: "Manrope", "Helvetica Neue", Arial, sans-serif;
  --max: 1160px;
  --radius: 18px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--black);
  color: var(--text);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--lime); text-decoration: none; }
a:hover { text-decoration: underline; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 24px; }

h1, h2, h3 { font-family: var(--serif); color: var(--white); line-height: 1.15; margin: 0 0 18px; font-weight: 900; letter-spacing: -0.01em; }
h1 { font-size: clamp(2.3rem, 5.4vw, 4.2rem); }
h2 { font-size: clamp(1.8rem, 3.6vw, 2.7rem); }
h3 { font-size: 1.35rem; }
p { margin: 0 0 16px; }
.lead { font-size: 1.2rem; color: #d9d9d9; max-width: 640px; }
.muted { color: var(--muted); }
.lime { color: var(--lime); }

.eyebrow {
  display: inline-block;
  font-family: var(--sans);
  font-weight: 800;
  font-size: 0.8rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--lime);
  margin-bottom: 16px;
}

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(0, 0, 0, 0.86);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 78px; gap: 20px; }
.brand { display: inline-flex; align-items: center; gap: 12px; color: var(--white); }
.brand:hover { text-decoration: none; }
.brand img { height: 40px; width: 40px; }
.wordmark { font-family: var(--serif); font-weight: 900; font-size: 1.22rem; letter-spacing: -0.01em; color: var(--white); white-space: nowrap; }
.nav { display: flex; align-items: center; gap: 30px; }
.nav a { color: var(--text); font-weight: 600; font-size: 0.97rem; }
.nav a:hover, .nav a[aria-current="page"] { color: var(--lime); text-decoration: none; }
.menu-toggle { display: none; background: none; border: 1px solid var(--line); color: var(--white); border-radius: 10px; padding: 8px 12px; font: 600 0.95rem var(--sans); cursor: pointer; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--lime); color: var(--black);
  font-weight: 800; font-size: 1rem;
  padding: 15px 26px; border-radius: 999px;
  border: 2px solid var(--lime);
  transition: transform .15s ease, background .15s ease;
  cursor: pointer;
}
.btn:hover { background: var(--lime-dark); border-color: var(--lime-dark); text-decoration: none; transform: translateY(-1px); }
.btn-ghost { background: transparent; color: var(--white); border-color: #3a3a3a; }
.btn-ghost:hover { background: transparent; border-color: var(--lime); color: var(--lime); }
.nav .btn, .nav .btn[aria-current="page"] { padding: 10px 20px; font-size: 0.92rem; color: var(--black); }
.nav .btn:hover { color: var(--black); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 30px; }

/* Sections */
section { padding: 96px 0; }
.section-alt { background: var(--ink); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.section-head { max-width: 720px; margin-bottom: 48px; }

/* Hero */
.hero { padding: 110px 0 90px; position: relative; overflow: hidden; }
.hero::after {
  content: ""; position: absolute; right: -160px; top: -120px;
  width: 560px; height: 560px; border-radius: 50%;
  background: radial-gradient(circle, rgba(206,245,43,0.16), rgba(206,245,43,0) 65%);
  pointer-events: none;
}
.hero-grid { display: grid; grid-template-columns: minmax(0, 1fr) 260px; gap: 64px; align-items: center; position: relative; z-index: 1; }
.hero-photo img { width: 260px; margin-left: auto; border-radius: var(--radius); border: 1px solid var(--line); }
.hero-intro { display: flex; align-items: center; gap: 14px; }
.hero-intro .lead { margin: 0; }
.hero-avatar { display: none; }
.hero-note { margin: 18px 0 0; font-size: 0.92rem; color: var(--muted); }
.page-hero { padding: 90px 0 60px; }

/* Stats */
.stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.stat { background: var(--panel); border: 1px solid var(--line); border-radius: var(--radius); padding: 30px; }
.stat .num { font-family: var(--serif); font-weight: 900; font-size: clamp(2.2rem, 4vw, 3rem); color: var(--lime); line-height: 1; margin-bottom: 10px; }
.stat p { margin: 0; color: var(--muted); }
.stat .num { white-space: nowrap; }

/* Cards */
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.card { background: var(--panel); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; display: flex; flex-direction: column; }
.card:hover { border-color: #3d3d3d; }
.card .icon { width: 46px; height: 46px; border-radius: 12px; background: rgba(206,245,43,0.12); color: var(--lime); display: grid; place-items: center; font-weight: 900; font-family: var(--serif); margin-bottom: 20px; }
.card p { color: #cfcfcf; }
.card .more { margin-top: auto; font-weight: 700; }

.ticks { list-style: none; padding: 0; margin: 0 0 18px; }
.ticks li { position: relative; padding-left: 28px; margin-bottom: 10px; color: #d6d6d6; }
.ticks li::before { content: ""; position: absolute; left: 0; top: 9px; width: 14px; height: 8px; border-left: 2.5px solid var(--lime); border-bottom: 2.5px solid var(--lime); transform: rotate(-45deg); }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; counter-reset: step; }
.step { border-top: 2px solid var(--lime); padding-top: 24px; }
.step .n { font-family: var(--serif); font-weight: 900; font-size: 1rem; color: var(--lime); margin-bottom: 10px; }
.step p { color: #cfcfcf; }

/* Problems list */
.problems { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px 28px; }
.problems div { background: var(--panel); border: 1px solid var(--line); border-radius: 14px; padding: 18px 20px; color: #dcdcdc; }

/* Service detail */
.service { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 48px; padding: 56px 0; border-top: 1px solid var(--line); }
.service:first-of-type { border-top: 0; padding-top: 0; }

/* Engagement models */
.model { position: relative; }
.model .tag { display: inline-block; font-size: 0.78rem; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; color: var(--black); background: var(--lime); border-radius: 999px; padding: 4px 12px; margin-bottom: 16px; align-self: flex-start; }

/* About */
.about-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 56px; align-items: start; }
.portrait { border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); }
.portrait-caption { margin-top: 16px; }
.portrait-caption strong { color: var(--white); display: block; font-family: var(--serif); font-size: 1.2rem; }

/* CTA band */
.cta-band { background: var(--lime); color: var(--black); border-radius: 28px; padding: 64px; display: grid; grid-template-columns: 1.4fr auto; gap: 30px; align-items: center; }
.cta-band h2 { color: var(--black); margin-bottom: 10px; }
.cta-band p { margin: 0; color: #1d1d1d; font-size: 1.1rem; }
.cta-band .btn { background: var(--black); color: var(--lime); border-color: var(--black); }
.cta-band .btn:hover { background: #1a1a1a; }

/* Contact */
.contact-grid { display: grid; grid-template-columns: 1fr; gap: 28px; }
.contact-form-row { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 48px; align-items: start; margin-top: 40px; }
.calendly-inline-widget { min-width: 280px; height: 760px; border-radius: var(--radius); overflow: hidden; }
/* Fixed heights: Calendly's two-panel layout needs about 700px once it has 1,000px+ of width; its stacked layout needs about 1,100px.
   Don't add data-resize="true" to the embed: on desktop Calendly reports a tiny height and the box collapses. */
.calendly-inline-widget iframe { display: block; width: 100%; height: 100%; }
@media (max-width: 1080px) { .calendly-inline-widget { height: 1120px; } }
.calendly-fallback { margin: 12px 0 0; text-align: center; font-size: 0.9rem; color: var(--muted); }
.form label { display: block; font-weight: 700; font-size: 0.92rem; margin: 0 0 6px; color: var(--white); }
.form .field { margin-bottom: 16px; }
.form input, .form select, .form textarea {
  width: 100%; background: var(--black); color: var(--white);
  border: 1px solid #333; border-radius: 12px; padding: 12px 14px;
  font: 500 1rem var(--sans);
}
.form textarea { min-height: 110px; resize: vertical; }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--lime); }
.form .btn { width: 100%; justify-content: center; }
.form-note { font-size: 0.85rem; color: var(--muted); margin-top: 10px; }
.form-status { margin: 14px 0 0; padding: 14px 16px; border-radius: 12px; font-size: 0.95rem; }
.form-status.success { background: rgba(206, 245, 43, 0.12); border: 1px solid var(--lime); color: var(--white); margin: 0; }
.form-status.error { background: rgba(255, 90, 90, 0.1); border: 1px solid #ff6b6b; color: var(--white); }
.form .btn:disabled { opacity: 0.6; cursor: wait; transform: none; }

/* Placeholders still to fill in: deliberately loud so none slip through */
.todo { background: rgba(206,245,43,0.14); color: var(--lime); outline: 1px dashed var(--lime); border-radius: 4px; padding: 0 4px; font-weight: 700; }
.todo-note { display: inline-block; font-size: 0.8rem; margin-top: 4px; }
.todo-block { display: block; padding: 14px 16px; margin-bottom: 28px; }

/* Calendly: dark placeholder while it loads, so no white box flashes */
.calendly-inline-widget { position: relative; background: #111111; border: 1px solid var(--line); }
.calendly-inline-widget::before { content: "Loading calendar..."; position: absolute; inset: 0; display: grid; place-items: start center; padding-top: 120px; color: var(--muted); font-weight: 600; z-index: 0; }
.calendly-inline-widget iframe { position: relative; z-index: 1; }

/* Footer */
.site-footer { border-top: 1px solid var(--line); padding: 56px 0 36px; color: var(--muted); font-size: 0.95rem; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 30px; }
.site-footer .brand { margin-bottom: 10px; }
.site-footer .brand img { height: 34px; width: 34px; margin: 0; }
.site-footer a.brand { display: inline-flex; color: var(--white); }
.footer-tagline { color: var(--lime); font-weight: 800; letter-spacing: 0.12em; text-transform: uppercase; font-size: 0.78rem; }
.site-footer h4 { color: var(--white); font-family: var(--sans); font-size: 0.85rem; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 14px; }
.site-footer a { color: var(--muted); display: block; margin-bottom: 8px; }
.site-footer a:hover { color: var(--lime); }
.footer-base { margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--line); font-size: 0.85rem; }
.footer-base p { margin: 0 0 8px; }
.footer-links { display: flex; flex-wrap: wrap; gap: 6px 20px; }
.site-footer .footer-links a { display: inline; margin: 0; }
.link-btn { background: none; border: 0; padding: 0; font: inherit; color: var(--muted); cursor: pointer; }
.link-btn:hover { color: var(--lime); }
.link-btn[hidden] { display: none; }

/* Responsive */
@media (max-width: 900px) {
  .stats, .grid-3, .steps { grid-template-columns: 1fr; }
  .grid-2, .problems, .service, .about-grid, .contact-grid, .contact-form-row, .footer-grid { grid-template-columns: 1fr; }
  .service { gap: 18px; }
  .cta-band { grid-template-columns: 1fr; padding: 40px 28px; }
  section { padding: 72px 0; }
  .hero { padding: 72px 0 64px; }
  .portrait { max-width: 420px; }
}
@media (max-width: 760px) {
  .wrap { padding: 0 16px; }
  .menu-toggle { display: inline-block; }
  .nav { display: none; position: absolute; top: 78px; left: 0; right: 0; flex-direction: column; align-items: flex-start; gap: 18px; padding: 24px 16px 28px; background: var(--black); border-bottom: 1px solid var(--line); }
  .nav.open { display: flex; }
  .brand img { height: 34px; width: 34px; }
  .wordmark { font-size: 1.05rem; }
}

/* Audit block */
.audit { background: var(--panel); border: 1px solid #2e3a10; border-radius: 28px; padding: 56px; }
@media (max-width: 900px) {
  .audit { padding: 32px 22px; }
}
section[id], form[id] { scroll-margin-top: 96px; }

/* Audit: comparison and access */
.turnaround { font-weight: 700; color: var(--white); margin: 0; }
.audit-compare { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 40px; }
.tier { background: var(--black); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; }
.tier h3 { margin-bottom: 6px; }
.tier-price { color: var(--lime); font-weight: 800; margin-bottom: 16px; }
.tier .ticks { margin: 0; }
.access-note { margin: 18px 0 0; color: var(--muted); font-size: 0.95rem; }

/* Services: price signal and who it isn't for */
.price-signal { color: var(--lime); font-weight: 800; margin-bottom: 10px; }
.not-for { align-items: center; gap: 48px; }
.crosses { list-style: none; padding: 0; margin: 0; }
.crosses li { position: relative; padding: 16px 20px 16px 52px; margin-bottom: 12px; background: var(--panel); border: 1px solid var(--line); border-radius: 14px; color: #dcdcdc; }
.crosses li::before, .crosses li::after { content: ""; position: absolute; left: 22px; top: 50%; width: 16px; height: 2.5px; background: #ff6b6b; border-radius: 2px; }
.crosses li::before { transform: translateY(-50%) rotate(45deg); }
.crosses li::after { transform: translateY(-50%) rotate(-45deg); }

/* FAQ */
.faq-layout { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 48px; align-items: start; }
.faq details { border-bottom: 1px solid var(--line); }
.faq details:first-child { border-top: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 20px 40px 20px 0; position: relative; font-weight: 700; color: var(--white); font-size: 1.05rem; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 6px; top: 50%; transform: translateY(-50%); color: var(--lime); font-size: 1.5rem; font-weight: 600; }
.faq details[open] summary::after { content: "\2212"; }
.faq summary:focus-visible { outline: 2px solid var(--lime); outline-offset: 4px; }
.faq-answer { padding: 0 0 20px; color: #cfcfcf; }
.faq-answer p { margin-bottom: 8px; }

/* Proof (hidden in the HTML until real content exists) */
.quote { margin: 0; }
.quote blockquote { margin: 0 0 20px; font-size: 1.05rem; color: var(--text); }
.quote figcaption strong { display: block; color: var(--white); }
.quote figcaption span { color: var(--muted); font-size: 0.92rem; }
.results-head { margin-top: 72px; }
.result .tag-muted { color: var(--muted); font-size: 0.85rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; }
.result-metric { font-family: var(--serif); font-weight: 900; font-size: 2rem; color: var(--lime); margin: 10px 0 16px; }
.brands-line { margin-top: 40px; color: var(--muted); }

/* Thank-you, 404 and privacy */
.narrow-hero .wrap { max-width: 820px; }
.next-steps { padding-left: 22px; margin: 8px 0 0; }
.next-steps li { margin-bottom: 14px; color: #d6d6d6; }
.next-steps strong { color: var(--white); }
.prose h2 { font-size: 1.6rem; margin-top: 44px; }
.prose h3 { font-size: 1.15rem; margin-top: 26px; margin-bottom: 10px; }
.prose ul { padding-left: 22px; }
.prose li { margin-bottom: 8px; }
.prose code { background: var(--panel); padding: 1px 6px; border-radius: 6px; font-size: 0.9em; }

/* Cookie banner */
.cookie-banner { position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 100; max-width: 720px; margin: 0 auto; background: var(--panel); border: 1px solid #3a3a3a; border-radius: var(--radius); padding: 18px 20px; display: flex; gap: 18px; align-items: center; box-shadow: 0 10px 40px rgba(0,0,0,0.6); }
.cookie-banner[hidden] { display: none; }
.cookie-banner p { margin: 0; font-size: 0.92rem; color: #dcdcdc; }
.cookie-actions { display: flex; gap: 10px; flex-shrink: 0; }
.btn-small { padding: 9px 18px; font-size: 0.9rem; }

@media (max-width: 900px) {
  .faq-layout, .not-for { gap: 24px; }
}
@media (max-width: 760px) {
  .cookie-banner { flex-direction: column; align-items: stretch; }
  .cookie-actions .btn { flex: 1; justify-content: center; }
}
@media (max-width: 400px) {
  .wordmark { font-size: 0.98rem; }
  .stat .num { white-space: normal; }
}

/* Phones: tighter spacing to keep long pages scannable */
@media (max-width: 760px) {
  section { padding: 52px 0; }
  .hero { padding: 44px 0 52px; }
  .page-hero { padding: 56px 0 40px; }
  .btn-row { margin-top: 24px; }
  .lead { font-size: 1.08rem; }
  .section-head { margin-bottom: 28px; }
  .stats { gap: 10px; }
  .stat { padding: 20px 22px; }
  .stat .num { font-size: 2rem; margin-bottom: 6px; }
  .card { padding: 24px 22px; }
  .card .icon { width: 40px; height: 40px; margin-bottom: 14px; }
  .grid-3, .steps { gap: 14px; }
  .step { padding-top: 16px; }
  .problems { gap: 10px; }
  .problems div { padding: 14px 16px; }
  .audit { padding: 28px 18px; border-radius: 22px; }
  .audit-compare { margin-top: 28px; gap: 12px; }
  .tier { padding: 20px; }
  .ticks li { margin-bottom: 8px; }
  .faq summary { padding: 16px 36px 16px 0; font-size: 1rem; }
  .cta-band { padding: 32px 22px; border-radius: 22px; }
  .site-footer { padding: 40px 0 28px; }
  .footer-grid { gap: 22px; }
  .footer-base { margin-top: 26px; }
}
@media (max-width: 760px) {
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid > div:first-child { grid-column: 1 / -1; }
  .grid-3 > .card { display: grid; grid-template-columns: 40px 1fr; column-gap: 14px; }
  .grid-3 > .card > .icon { grid-row: span 1; margin: 0; align-self: center; }
  .grid-3 > .card > h3 { margin: 0; align-self: center; }
  .grid-3 > .card > p, .grid-3 > .card > .more, .grid-3 > .card > .tag { grid-column: 1 / -1; }
  .grid-3 > .card > p { margin: 12px 0 10px; }
  .grid-3 > .card:not(:has(.icon)) { display: flex; }
}

/* Hero: between 768px and 900px the photo shrinks; under 768px it becomes an avatar beside the intro */
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr) 200px; gap: 36px; }
  .hero-photo img { width: 200px; }
}
@media (max-width: 767px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-photo { display: none; }
  .hero-avatar { display: block; width: 56px; height: 56px; flex: 0 0 56px; border-radius: 50%; object-fit: cover; border: 1px solid var(--line); }
  .hero-intro { align-items: flex-start; }
  .hero h1 { margin-bottom: 14px; }
  .hero .btn-row { margin-top: 20px; gap: 10px; }
  .hero .btn-row .btn { padding: 13px 20px; font-size: 0.95rem; }
}

/* Audit: two compact cards, one button, access details tucked away */
.audit-head .lead { margin-bottom: 0; }
.audit-compare { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 32px; }
.tier { background: var(--black); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px 26px; }
.tier-default { border: 2px solid var(--lime); }
.tier .tag { display: inline-block; font-size: 0.72rem; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; color: var(--black); background: var(--lime); border-radius: 999px; padding: 3px 10px; margin-bottom: 12px; }
.tier h3 { margin-bottom: 6px; }
.tier-price { color: var(--muted); font-weight: 700; font-size: 0.95rem; margin-bottom: 14px; }
.tier .ticks { margin: 12px 0 0; }
.tier .ticks li:last-child { margin-bottom: 0; }
.audit-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: 28px; }
.text-link { font-weight: 700; color: var(--text); text-decoration: underline; text-decoration-color: #555; text-underline-offset: 4px; }
.text-link:hover { color: var(--lime); text-decoration-color: var(--lime); }
.access-note { margin: 22px 0 0; color: #cfcfcf; font-size: 0.95rem; }
.access-toggle { margin-top: 10px; }
.access-toggle summary { cursor: pointer; color: var(--lime); font-weight: 700; font-size: 0.92rem; list-style: none; display: inline-flex; align-items: center; gap: 8px; }
.access-toggle summary::-webkit-details-marker { display: none; }
.access-toggle summary::before { content: "+"; font-size: 1.1rem; line-height: 1; }
.access-toggle[open] summary::before { content: "\2212"; }
.access-toggle summary:focus-visible { outline: 2px solid var(--lime); outline-offset: 4px; border-radius: 4px; }
.access-toggle ul { list-style: none; padding: 0; margin: 12px 0 0; }
.access-toggle li { color: #cfcfcf; font-size: 0.93rem; margin-bottom: 6px; }
.access-toggle strong { color: var(--white); }

/* How it works: a button under each step */
.step { display: flex; flex-direction: column; align-items: flex-start; }
.step p { flex: 1; }
.step .btn { margin-top: 4px; }

@media (max-width: 760px) {
  .audit-compare { grid-template-columns: 1fr; margin-top: 24px; gap: 12px; }
  .tier { padding: 20px; }
  .audit-cta .btn { width: 100%; justify-content: center; }
  .audit-cta { justify-content: center; }
}